Tuesday was the day when Apple released its quarter yearly earning and financial report that showed an upsurge in the flow of its almighty dollars whereas the Apple got to see the iPhone sale slight decline. The iPhone quarter yearly sale unit is dropped from 51.2 million to 50.8 million units. These reckoned numbers could not even meet the expert’s estimation that was around 51.4 million for the first quarter. However, it is still not bad numbers of sales unit but if we compare its sale with the last year sale, at this time last year the iPhone sales units were reckoned to be around 51 million.
Interestingly, this iPhone sale slight decline does not affect the money earned by Apple; instead, it has got a thrust. This is due to the high demand of Apple’s priciest flagship smartphone iPhone 7 S. The average sale price of iPhone got a high of $655 in the first three months of this year as compared to what we saw at this time a year ago to be $642. This rise earned Apple an upsurge of $11 billion in net profit.
Tim Cook has himself acknowledged it and said that the more expensive iPhone 7 S holds the credit of this growth in profit and revenue.
“We are proud to report a strong March quarter, with revenue growth accelerating from the December quarter and continued robust demand for iPhone 7 Plus”, says Tim Cook.
Tim Cook in talks with CNBC also caught the attention of airwaves by doubting the rumors to be the partial factor to blame for this iPhone sale slight decline. There is no denying the fact that rumors have always surrounded iPhone life history, but in recent times it has got accelerated. Even the rumors about Apple Tenth Anniversary flagship smartphone iPhone 8 are all up in the air.
“We are seeing a kind of delay in purchasing behavior that we think is a consequence of the number of rumors and reports about future products,” Cook uttered
Apart from iPhone sale slight decline, the report had some good news for Mac front that has got a rise of 4.2 million unit sale, increasing the rate of unit sale by 1 percent and 4 percent growth in the revenue compared to last year. On the other hand, the tablet market does not seem to be much happy with Apple iPad as it received a considerable decline of 13 percent in its sale unit amid revenue drop to 12 percent.
Seemingly, the upgradations strategy of Apple with the timeline of every two-year upgrade does not fit in with the tablet as it does with the smartphones. It is because the key adopters stuck longer to the previous tablet device than the company expected, resulting in the significant decline of the tablet. In March, the company in an effort to recapture the marketplace of the tablet in the educational sector announced a slight drop in the iPad price. Moreover, the company is making efforts to attract the school going buyers with Apple education-specific applications and third party hardware.