In acknowledgment to matters that Russia used the Facebook ads in an effort to influence last year’s presidential election; the social network giant has announced it will enhance Facebook Ads transparency; by enabling anyone to view any ad driven by any organization.
Facebook Ads Transparency
Now it’s publishing a few more details about its programs, like the case that the new Facebook Ads transparency features are supposed to go live next month. Once they do, when you’re looking at a Facebook Page; you should be able to click “View Ads” and bring up all the advertisements that Page is currently showing. (You can see an example of a View Ads page at the end of this post.)
Facebook says it’s beginning out with a test in Canada. When the feature grows to the United States, it’s also deemed to add an archive of advertisements linked to federal elections; covering “a rolling four-year period” that begins at the launch of the archive. And it will add additional information like the total and average costs spent on ads; the number of clicks an ad received and the demographics that were targeted.
The social media giant also says executive sponsors will have to prove their identity, their location and the case that their ad is election-relevant. The Facebook ads will come with a “paid for by” message that you can snap on for more information. And Facebook says it’s developing machine learning tools so that it can detect the political advertisers who don’t name themselves.
Will most Facebook users take advantage of Facebook Ads Transparency?
Maybe not, but vice president of Ads Rob Goldman writes, “Transparency helps everyone, especially political watchdog groups and reporters, keep advertisers accountable for who they say they are and what they say to different groups.”
This news about Facebook ads transparency comes as Congress considers a bipartisan bill proposing new regulations for online ads; and shortly after Twitter announced some similar transparency measures.