Facebook is busied in a massive crackdown on fake likes and spammers
For about six months long struggle of combating the spammers that generate fake likes on the publisher’s pages, Facebook is finally on the crest of waves in a Facebook crackdown against spammers. With this Facebook thinks it has put all the nefarious elements to its end on Facebook. It took six months for Facebook to chopped down these fake account holders and spammers that were polluting the air of Facebook’s environment.
In a recent blog, Facebook Security chief enlightened the public with the fact that the inauthentic likes were generated from a handful of countries including Bangladesh, Saudi Arabia, Indonesia and many others in line.
“The apparent intent of the campaign was to deceptively gain new friend connections by liking and interacting primarily with favorite publisher Pages on our platform, after which point they would send spam,” Shabnam Shaik, Facebook security officer wrote about the Facebook crackdown against spammers.
“We found that most of this activity was generated not through traditional mass account creation methods, but by more sophisticated means that try to mask the fact that the accounts are part of the same coordinated operation,” He added. “By disrupting the campaign now, we expect that we will prevent this network of spammers from reaching its end goal of sending inauthentic material to scores of people.”
In an effort to take stern action against these spammers Facebook launched the Facebook crackdown against spammers and said that it has spotted and removed all the fake accounts and unauthentic likes generated by these fake account holders who then got to add friends for spamming. Facebook after crunching the numbers of fake likes and accounts shared the following information.
“As we remove the rest of the inauthentic likes, we expect that 99% of impacted Pages with more than 10,000 likes will see a drop of less than 3%.”
However, After Facebook crackdown against spammers, the company did not share the number of pages affected by this campaign. It is evident that pages with fewer likes would suffer more, but great pages would definitely have an impact on the number of likes on their pages. This takes me back to the time when Twitter also encountered the similar problem and took an abrupt action that was close but no cigar. Inevitably the spammer’s bots have become a rising issue for the social network giants, but Will Facebook crackdown against spammer be any worthwhile? Because who likes to turn ears on the news of being amid by the fake accounts and unauthentic likes.