Google’s latest app for rising markets is a service; that supports handle data usage on a smartphone and get more for your top-up account. Datally, which is accessible for Android devices globally from today; employs a granular controller to allow a user to control the use of data on their smartphone; and cut data usage on any app as they please.

How Datally Works

The app design is simple; it seems to be useful. A pilot experiment in the Philippines achieved 500,000 users; who typically saved 30 percent of their data package by using Datally app.

That makes proper sense in developing markets like India; where the app is mainly directed, and Southeast Asia; where it was trialed, since most smartphone owners; have prepaid SIM cards which make them go offline when the credit is consumed.

Beyond serving cut out data-massive apps; when a user needs to focus on a distinct service or app; Datally also gives an update on how much data each app is using — Google calls this a ‘speedometer for data’ — and it informs users when they are proximate to a public WiFi point.

That next point ties into Google’s free WiFi push; which has heeded it roll out free hotspots all over in India; including over 100 train stations, and increase the lead into Southeast Asia, too.

“There is, in my view, a Silicon Valley blindspot. That is why with things like Next Billion Users initiative at Google; we are building technology which we know is suitable for these markets. When we solve it; it brings those technologies to the world,” Peeyush Ranjan, VP of engineering for Google’s Next Billion Users initiative, told FactorDaily in an interview.

Other Next Billion initiatives incorporate India-based payment service Te; a storage saver app and a data-light version of YouTube.

Google has also made appropriations to bring engineering expertise to the initiative. It subsequently snapped up Halli Labs; an Indian AI startup led by ex-Twitter data scientist Pankaj Gupta; this year and it also acquired the team behind Singapore-based company chat startup Pie in 2016.

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