FILE PHOTO: The Google logo is pictured atop an office building in Irvine, California, U.S. August 7, 2017. REUTERS/Mike Blake/File Photo

Advertising is the fundamental source of income for numbers of sites and services across the internet, but seldom the means to sell products can be a bit invasive. Now, Google has published policies to give users more control to filter out the serious offenders. One of which is Google’s Mute This Ad feature.

It’s not unusual for online retailers to take guests prior activity into the account when they visit their website. For example, if you’ve earlier put a particular item in your basket but didn’t proceed with the purchase, said the thing is more likely to dispense up in a banner advertisement to convince you to review.

Sometimes, this goes out for both the parties — you might have misremembered all about that purchase, and the reminder might be pretty helpful. In other instances, you may well have chosen against purchasing that item entirely; so there’s no purpose in seeing further adverts.

Google’s Mute This Ad Feature

Google is now enabling users to mute these “reminder ads” in apps, and across websites that partner with the search giant for their advertising, according to a report from CNET. Going forward, the company plans to expand this functionality to cover YouTube, its search engine, and Gmail, according to a blog post published on January 25.

To take advantage of this new functionality; users should sign into the Google Account, head to Ads Settings, and find the section titled “Your reminder ads.” There, they can review a list of advertisers, clicking the X symbol to remove any reminder ads that they would prefer not to see. Muting will take effect on non-Google websites that utilize the company’s ad platform.

Google’s Mute This Ad feature; which allows users to prevent a specific piece of ad content from appearing again; is also being upgraded. It will now recognize feedback from any device; as long as you’re signed in to your Google account; and it’s set to appear across a larger swathe of the web thanks to new partnerships.

Advertising is big business for Google; so while these changes are a boon for users; they’re also beneficial for the company. Targeted ads are the priority since if the content isn’t relevant to the interests of the individual; they’re unlikely to have much effect.

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Fiza Khan is a tech geek who loves to let the readers informed about tech trends and news. The writing style is precise yet informative which keeps you updated about what’s new in the tech world without spending much time on reading a huge article.

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