While Snapchat has been striving hard to survive in the Facebook dominated social media market and not to being slaughtered by the social media giant Facebook with its mimicking Snapchat strategy, now there is one more stone that has been placed in the way of trendsetter social networking app Snapchat! This is a campaign powered by Indian netizens named as #UninstallSnapchat. This campaign gained a very quick fame in just one week, and it demands the Indian netizens to uninstall Snapchat App from their smartphones or tablets. This campaign was driven on Twitter after the time when the Indian netizens came to know about the disparaging comment of Snapchat CEO, Evan Spiegel back in 2015. However, this comment has not yet proven; he is only accused of making such remarks.
This #UninstallSnapchat campaign on Twitter demoting the Snapchat was kicked off by some patriotic souls in India after the report being publicized by one of the company’s former employee who narrated the Snapchat Inc. CEO’s deflating utterance of calling Snapchat an app for rich countries only when he was asked to expand the app to other nations, he allegedly said that Snapchat is not for poor countries like India and Spain.
This comment was brought to light when this former employee Anthony Pompliano filed a lawsuit against the company accusing that it falsified the metrics of the users back in January. This unredacted version of the lawsuit being publicized this week, was enough for the Indian to go mad on Snapchat.
This allegedly degrading remark chagrined the Indian netizens across the nation, then in a flurry of days, people from across the country started uninstalling the app following the Twitter #UninstallSnapchat or #BoycottSnapchat trend some even being unaware of the reason and were just following the waves.
This resulted in the sudden defame of Snapchat App that is already on the verge of overshadowing by the social network behemoth Facebook. The Snapchat found a precipitous decline in its rating from 5-stars to 1-star in the app store.
See how the Indians are reacting to this unverified remark.
Dear Snapchat CEO,
You jst triggrd the country wid 1.25 billion population! Enjoy the hatrd! 🙂
We Indians. #uninstallsnapchat
— Random Guy. (@tesh_0_) April 15, 2017
— Shreya Tewari (@SarcasticSheeya) April 16, 2017
Snapchat CEO Evan Considers Us To Be Poor…..Let's Show Him The Power Of 1.25 Billion People.#Uninstallsnapchat
— Manan Dhingra (@manan_dhingra) April 15, 2017
— Ananya Das (@onnonaa) April 15, 2017
However, the company has vehemently refused to admit this insulting comment about the Indians, and it is not yet proven, and it can be a part any controversy against the Snapchat App.
“Obviously, Snapchat is for everyone! It’s available worldwide to download for free,” a Snap spokesperson. He added,”Those were the words of a disgruntled former employee. We are grateful for our Snapchat community in India and around the world.”
But it looked like people of India has actually gone beyond the level of hate that they are not even considering the fact that it is just an allegation that is not proven yet and the company has even denied it. It also showed the power of unity that people of India depicted in their #UninstallSnapchat campaign on Twitter that has really slammed the Snapchat app with the loss of a major number of users in just one week.