The announcement of Red Camera launching its Hydrogen smartphone; worth $1,200 with Red holographic smartphone display left the folks with the full open mouth; wondering about the device’s functionality and the way it would work. Since then we did not hear much from the company about the details of this prototype holographic smartphone display.

Now, Jim Jannard, the CEO of the company has divulged that RED is building the holographic screen with the collaboration of a venture called Leia Inc. This is a spin-off from HP Labs; which claims to be the leading supplier of light field holographic display solution for smartphones. Subsequently, the moment we heard the key words “light field” we got a pretty much clear idea as to the way it works.

Here’s what I found; the light field screen utilizes various layers of LCDs with a “directional backlight,” enabling you to observe two distinct views of the same object with each eye; creating a 3D impression. Practically, rotating the screen would cause the objects like buildings project from the display; as demonstrated in the video above. Moreover, the 3D effect is showing so much from virtual and augmented reality headsets. But as far as external display is concerned; viewing angles seem to be restricted as of now.
According to the company which partnered in RED holographic smartphone display says, “It leverages recent breakthroughs in nanophotonic design and manufacturing to provide a complete light field ‘holographic’ display solution for mobile devices.”

It further adds, “The tech can create a holograph-like effect, “while preserving the normal operation of the screen.”

Simply stated, if you switch off its 4D part, it is set to function as a standard smartphone screen. However, the company has not unveiled the tech to so many folks as of now; but Marcus Brownlee from MKBHD has seen it and made him pretty much impressed. Though it can not be marked as perfect due to some glitches like light bleeding and stuttering for 4D gaming.
In order to generate content for the RED holographic smartphone display in the form of .h4v files, Jannard has told Redusers that:

“You can generate .h4v (holographic 4-View) by shooting 4 cameras (we are building solutions for consumer to professional); or by converting 3D to .h4v (very easy), or converting 2D to 3D (very hard) and then to .h4v.”

RED has formed a “strategic partnership” with Leia and made an unnamed investment in the company, and Jannard will join its board of directors. It says the smartphone will arrive in the first half of 2018, and functional prototypes are likely to be ready in the coming months.


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