On the feet of Twitch’s exec shakeup recently which marked the Amazon-owned streaming site appending a new COO, the company today declared a multi-year Twitch partnership with Disney Digital Network to take several top producers to its website. The company also introduced new software for all producers that will enable them to air pre-recorded content to their channels.
Disney Digital Network is the Mouse House’s multi-channel network, started last year as a mean to roll up all its digital-first content under one roof, including Disney acquisition, Maker Studios.
Twitch Partnership with Disney Digital Network
Twitch partnership with Disney Digital Network will have four of the digital network’s more prominent personalities – Jacksepticeye, LuzuGames, Markiplier, and Strawburry17 – building their channels on Twitch, where they’ll broadcast live and create exclusive video-on-demand content.
While some of these producers already had Twitch channels; they’ll start posting unique and exclusive content starting from today, says Twitch.
The progress could bring an extended number of spectators to Twitch; given these producers’ large online audiences.
Something More About It
Jacksepticeye (Sean McLoughlin) originally became popular for his “Let’s Play” videos; but later diversified into vlogging, sketches; music and animated shorts – all areas that Twitch, too; has been inching into itself through launches like its Creative section, and vlog-focused “IRL.” Markiplier (Mark Fischbach) is also known for his “Let’s Play” videos, but has expanded into skits.
Meanwhile, Strawburry17 (Meghan Camarena)’s content spans genres; including vlogs, gaming, cooking, cosplay, DIY, scripted, music and more. She’s appeared on The Amazing Race’s 22nd season and hosted Disney XD’s Polaris Primetime show; which has helped her grow her audience further.
Luzu’s Spanish-language channel; LuzuGames is popular across Spain and Latin America; while his English-speaking channel Luzu has been helping him to grow his fan base in the U.S. Luzu; also, is popular for his “Let’s Play” videos, vlogs, and collaborations with other creators.
“We’re always looking to create opportunities for our Disney Digital Network digital talent to
bring their stories and content to more fans in new ways;” said Andrew Sugerman, EVP of
Publishing and Digital Media, Disney Consumer Products and Interactive Media; in a statement. “Partnering with Twitch gives our biggest creators access to the platform’s tools, expertise, and community; to directly engage with and build their audiences.”