WhatsApp today formally launched its brand-new WhatsApp Business app in preferred markets; including Indonesia, Italy, Mexico, the U.K. and the U.S., before of its programmed global rollout. The extension of business profiles and new messaging mechanisms directed at business clients; is part of the company’s comprehensive plan to create revenue by crediting larger firms for advanced tools; to interact with clients on the program now employed by over a billion people globally.

The WhatsApp Business app is the primary entry point in this market.

Directed at smaller businesses; the free app – Android-only for now – benefits companies better connect with their clients and set an official ubiquity on WhatsApp’s service. Mainly, it’s the WhatsApp variant of a Facebook Page.

The company had earlier announced the app’s entry and begun testing business accounts; as part of its WhatsApp Business pilot program back in September 2017. Verified accounts were furnished a green checkmark as a way of showing their authenticity.

With the new WhatsApp Business app coming today; small businesses can establish their WhatsApp Business profiles; by filling out data like a business type, email, address, and site.

How Will It Work?

WhatsApp states people will understand when they’re communicating with a business because these accounts will be registered as “Business Accounts.” Over time, some of these accounts will become “Confirmed Accounts,” after WhatsApp confirms the account phone number; it registered with matches the business phone number.

Once placed on the WhatsApp network, companies can then utilize a series of tools given by the app, like smart messaging tools that give comparable technology as what you’d see today on Facebook Messenger.

For instance, the app grants “quick replies” that render fast answers to clients’ continually asked questions; “greeting messages” that introduce consumers to the business; and “away messages,” that let clients know you’re busy.

Businesses will also be capable of accessing message statistics; like the number of messages read, and they can send and receive messages from the desktop via WhatsApp Web.

While companies will require using this new app to interact with customers, for the typical WhatsApp user, there’s no difference. They’ll be able to message companies but can constrain their experience by blocking numbers and businesses, as well as report spam.

Also, businesses will only be able to contact people who gave their phone number and agreed to receive messages from the business; the company had previously said.


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